Digital Marketing

/Digital Marketing
Digital Marketing 2020-11-10T05:43:32+00:00

MODULE 1 – WEBSITE PLANNING & CREATION

Understanding Websites
Importance of a Website
Essential of a Website
Planning a Website
Professional Appearance
Difference Type of Website
Multi Domain Name Website & Marketing

MODULE 2 – SEARCH ENGINE OPTIMIZATION (SEO)

About- SEO& Functions
Top Tools of SEO
Understanding Online traffic & its kind
Introduction to Keywords
Types of Keywords
Keyword research process
Google keyword planner tool
Understanding Keyword Mix
Keyword planning & Optimization
Content research, planning & Optimization
Website Plug-ins: Social Media pages
FTP & its function
Sitemap creation & submissions
Internal Linking
Meta Tag creation
Google Webmaster tool and site verification
Introduction to Local SEO
Tools for Local SEO
Google Places optimization
Selecting right SEO tools
Monitoring SEO process
Preparing SEO reports
Creating SEO strategy for your business
Domain Authority & Its Optimization
Back Link & Link Building

MODULE 3 – SEARCH ENGINE MARKETIG

SEM Overview
Learn about Google Search
Personalized Marketing at Internet scale
Google Adwords, Yahoo Search marketing and Microsoft AdCenter
Pay Per Click (PPC) and its features
Conversion rate and quality score
PPC Campaigns
Setting up campaign goals
Formulating effective management
Market Analysis
Ad Writing Techniques
Campaign Managements
Landing Page Creation
Bid Management Plan
Understanding Visitor’s Mind
Performance Tracking
Report and Analysis
Testing

MODULE 4 – SOCIAL MEDIA MARKETING AND ROI

Social Media Marketing Overview
Importance of Social Media Marketing
Facebook Marketing
Linkedin Marketing
Twitter Marketing
Video Marketing
Email Marketing
Lead Generation
Online Advertising
Mobile Marketing
Measurement of ROI
Understanding Qualitative Feedback
ROI measurement Framework
Tools to measure ROI

MODULE 5 – MOBILE WEB & SMS MARKETING

Learn about Mobile Devices
Mobile Marketing and Social Media Marketing
Basics of Mobile Marketing
Industry based terminology
Creating Responsive and Mobile friendly websites
Using Tools to build mobile apps
Targeting Ads on Apps and search engine through location
Content Management on Mobile
SMS Marketing
Building apps on multiple platforms like Android, iOS, Blackberry, etc.

MODULE 6 – PAY PER CLICK (PPC) GOOGLE AD WORDS

PPC and Google Adwords Overview
Creating Adwords Account
Building First campaign
Keyword Analysis and stuffing
Display advertising
Maintaining Quality Score and CTR
Remarketing campaign
Payment options
Geo Targeting
Google Analytics linking
Overview and comparison of Bing and Yahoo PPC

MODULE 7 – GOOGLE ANALYTICS

Google analytics & its importance
Setting your website with Analytics
Google analytics fundamentals
Tracking website performance through Google analytics
Monitoring visitor behavior and traffic sources
Taking regular corrective action to enhance website performance

MODULE 8 – ONLINE DISPLAY ADVERTISING & PLATEFORM

What is Online Display Advertising?
Types of Online Display Advertising
Display Advertising
What are Banner ads
What is Rich Media ADs
What is Pop ups and Pop under ads
What is Contextual Advertising?
Types of Contextual ads
In Text ads
In Image ads
In video ads
In page ads
What are Payment Method?
Companies that provide online Display advertising solutions
Tracking & Measuring ROI of online Advertising Ads ( Performance )
How Assignment on allocating funds to various Ads Platform
Different advertising platforms
Creating Banner Ads Using Tools

MODULE 9 – GOOGLE ADSENSE AND BLOGGING

Introduction to Google Adsense
Learn to get approved by Google Adsense
How to earn money from Adsense?
Creating and maintaining Google Adsense account
Right placement of ads on your web page
Building blogs with free themes
Learn how to increase the worth of your ads
Get more and more visitors on your blog

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